Fatima Farmer

(862) 239-0895 | info.fatimafarmer@gmail.com | Linkedin: https://www.linkedin.com/in/fatima-farmer | 

Portfolio: http://www.fatimafarmer.com | Charlotte, NC

 

Social Media Marketing: 

Skilled Community & Social media manager with 9+ years of digital content marketing experience with a ​proven​ ​track​ ​record​ ​of​ ​producing​ ​and​ ​executing​ ​effective​ ​social​ ​media​ ​campaigns. Expert​ ​at​ ​creating​ ​social​ ​media​ ​content​ ​calendars,​ ​managing​ ​all​ ​stages​ ​of​ ​digital​ ​marketing​ ​strategies​, building communities offline and online, event planning/hosting, ​and optimizing KPIs.

Experience 

Red Table Talk /JustWater (Remote Contract) - Community Manager  Los Angeles, CA                              10/2019- 1/2020

  • Planned, organized, and curated 8 brand ambassador events throughout the US in two weeks

  • Produced a 60-second red table talk holiday promo commercial highlighting the brand ambassador’s events

  • Directed a holiday merchandise shoot with Jada Pinkett Smith & Adrienne Banfield Jones

  • Produced a series of videos featuring Jada Pinkett Smith, Willow Smith & Adrienne Banfield Jones for a holiday game and campaign series 

  • Hired a team of photographers and videographers to produce a series of videos with the founder of the card game, “We’re Not Really Strangers”

  • Managed, nurtured, and trained a group of 15+ brand ambassadors around the world via monthly virtual training, in-person meetings and by creating digital guides including a best practices guideline, FB community group guidelines, and FAQs

  • Manage cultural calendar, content calendars & content database

  • Provide community management to over 5 million people during a virtual graduation event

Linkedin -  Freelance Community Manager (Contract) New York, NY                                           11/2018- 6/2019

  • Built and fostered an online community from zero to 1100+ members in eight months 

  • Spearheaded a hashtag campaign called #TellYourStory, that resulted in over 400+ participating members, yielded 434 total posts, 301 posters, and 6,514 viral actions

  • Curated and hosted monthly community events focused on personal branding and networking 

  • Identified, activated, and motivated community builders for the Company across multiple segments and industries

  • Organized webinars, workshops, and meetups to help members, and supported community-driven events

  • Built guides for best practices and how-to, and collect examples of success stories, use cases, and content

  • Measured results and use data to prioritize future investments

  • Collected feedback from members and organize insights to action plans

SoulBeautyChat - Founder & Workshop Facilitator, New York, NY                     12/2017- Present 

  • Host monthly online workshops

  • Created and nurtured a Facebook and youtube community of over 25,000 members

  • Develop and curate faith infused resources including videos, podcasts, audio guides, digital workbook, digital downloads, and affirmation cards for the online community 

GBCA - Marketing Assistant, Hackensack, NJ                                                4/2018- 11/2018

  • Managed social media platforms, wrote and edited media materials, such as press releases, newsletters, and blogs

  • Company’s official photographer and videographer at all local and organizational events

  • Direct liaison between media and company, pitched stories to media outlets, arranged press coverage for events

  • Managed  marketing campaigns and day-to-day activities including producing, curating, and managing all published content including images, videos, and written content

  • Worked closely with the Marketing Manager to develop and execute a marketing plan for each quarter

The Muse - Community + Social Media Manager, New York, NY                                          7/2017 - 4/2018 

  • Coordinated and launched a Twitter chat with the best selling author reaching over 5.5 million impressions and more than 300 hundred tweets

  • Facilitated and hosted weekly Facebook Live Q+As reaching over 3,000 views in the first hour 

  • Spearheaded original user-generated content series that fostered communities on each social media platform producing overall growth of followers in just two months

  • Supervised and trained customer service team on a daily basis

The Muse - Community Care Team Lead, New York, NY                                                        2/2017 - 7/2017

  • Reached and maintained a 21 hour response time to all social and email inquiries

  • Triaged over 200 zendesk tickets, emails, and live chats per day 

  • Onboarded, trained, and managed over 100 career coaches throughout the coaching process with clients 

The Muse - Customer Care Specialist, New York, NY                                                             9/2015 - 2/2017

  • Coordinated and managed career coaching events with General Assembly

  • Generated monthly reports to offer feedback to various teams including(product, social and UX design)

  • Onboarded, trained, and managed over 50 career coaches throughout the coaching  process with clients

VIXXENN Hair - Customer Experience Associate/Office Manager, New York, NY                       3/2015- 9/2015

  • Supported dual-sided marketplace needs of both users and sellers across telephone, email, live chat, text, and social media for a venture-backed startup

  • Created a knowledge base of customer service resources i.e. how-to videos &  marketing materials to help stylists sell more effectively

  • Served as office manager and handled internal meeting coordination, room bookings, and monthly replenishment of office supplies and materials

  • Received inventory weekly and fulfilled all orders

  • Proficient in customer support technology i.e. Desk.com, Salesforce, and text-based apps

BBase Eyewear - Office Manager, New York, NY                                 6/2013- 3/2015

  • Maintained office inventory, supplies, and equipment

  • Coordinated and facilitated Health Insurance and other staff policies

  • Booked all travel arrangements for staff

  • Coordinated phone and IT services scheduling maintenance when necessary

  • Generated and managed monthly expense reports

LoveBrownSugar.com - Freelance Creative Director (Contract) New York, NY                       9/2013 - 9/2019

  • Manage an editorial calendar and process

  • Develop and produce weekly articles for the site related to beauty, skincare, and hair care

  • Manage Facebook & Instagram content, comments, and messaging 

  • Attend shows and write articles about beauty trends during NYFW

  • Develop content and assist with re-launch of the website’s Youtube Channel

  • Plan and assist with coordinating photoshoots/events

Education: The Fashion Institute of Technology​, Completed 63 Credits towards A.A.S. Fashion Merchandising Management Degree (​Relevant Courses Included) 

References Available Upon Request 

 

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